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Bitly is a URL shortening service and link management platform founded in 2008 and based in New York City. It simplifies long URLs into shorter, easier-to-share links, which are widely used in social networking, SMS, and email. Bitly processes about 600 million links per month. The service offers both free and paid plans, with paid options providing advanced branding, campaign tracking, custom QR codes, and detailed analytics. Companies can use custom domains for branded short links.
Bitly started as a popular shortening tool on Twitter and has since expanded into a comprehensive platform, including QR code generation and advanced marketing analytics. Users need to create accounts to generate short links since November 2023. It also integrates with other tools and platforms for marketing and customer communication purposes.
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